Does your business logo serve a purpose, or is it just a fancy symbol?
A logo is only an asset when it creates a positive connection with your audience. Logos are usually among the first things a customer sees on your website and social media profiles, making them a key touchpoint in digital marketing.
Answer these three questions to figure out if it’s time to hire a Denver web design agency to refresh your logo design.
1. Does Your Logo Fit Your Business Goals?
The message you send to customers should be the same across all your branding. Think about how you define your brand personality. How do you set yourself apart from your competitors? A strong logo should offer a taste of what it’s like to do business with you. Imagine how confused your customers will be if your branding comes across as quirky and irreverent, but your business turns out to be very formal and conservative. Working with a digital marketing agency can help to ensure your logo matches the image you want to project so that you can attract the right customers.
2. Is Your Logo Memorable?
Simple logos can be powerful and easy to remember, but you don’t want a brandmark so boring that no one remembers it. The Nike “swoosh” is a perfect example of a design that balances minimalism with memorability. Avoid overly complicated designs, but make sure your logo contains distinctive elements that instantly remind people of your business.
3. Does Your Logo Work on Diverse Media?
Consider the different types of print and digital marketing channels you plan to use in the future. With so much communication happening through web and mobile channels, it’s essential to have a brandmark that’s visually engaging at small sizes. In the future, you might print logos on t-shirts, cups, bags, pens or keychains. If your current logo design doesn’t allow this flexibility, it provides little value to your business.
If you aren’t sure how to translate your ideas into a logo, it’s a good idea to work with a professional Denver web designer to create a brandmark that embodies your business values. Tree Ring Digital is an award-winning digital marketing agency that can meet your needs.
