There are two aspects of search engine optimization that make it a valuable tool for small businesses. On the one hand, search engine optimization is able to improve the level of traffic to a given website. On the other hand, it improves targeted traffic to a website.
Getting more traffic to visit a business’s website is the ideal situation. The more traffic a website has, the more likely it is that at least some visitors are going to convert and become paying customers. It is the equivalent of fishing in a lake that is full of fish as opposed to fishing in a lake that just has a few fish in it. In the lake that is full of fish, there is a chance that passersby will find the bait interesting and decide to take a nibble.
Best local SEO for a small business puts a business’s website in a prominent place on Google or other search engines. When done correctly, it can help a business rank on the first or second page of Google’s search results. This increases the traffic a website gets.
However, traffic for the sake of traffic is not always good. Therefore, local SEO for a small business does a great job of providing a website with targeted traffic. When done correctly, search engine optimization targets terms that have the right intent behind them. People searching for terms that match what a business’s website offers are more likely to convert than people searching for less relevant terms.
