Home Staging: Yes, it is Necessary

by | May 15, 2012 | Real Estate

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Selling a house in Austin used to not be as big of a challenge as it is today, and “home staging” was a foreign concept to most middle-class people. Many years ago, before the foreclosure crisis, homeowners had little difficulty getting their houses sold. Their main responsibilities as sellers revolved around keeping their yards maintained and their houses tidy. Thanks to the influx of cheap houses flooding the Austin market from foreclosures, competition for house sales has gone through the roof. Homeowners and real estate agents are doing all they can to get that edge in and get their properties sold.

Home staging” is not a new term, but in the past, it is a concept that was reserved primarily for high-end and luxury home sales. It is a technique used to highlight the strengths of a home and downplay its weaknesses and appeal to the widest range of prospective buyers. Real estate agents and homeowners are not necessarily design-savvy and often seek the help of professional home stagers in order to get the property showing in the best light possible.

Home staging in Austin is a necessity, thanks to the real estate market. Professional home stagers prepare a home for sale, eliminating clutter, rearranging furniture, removing clutter, or even changing paint color and bringing in new furniture and decor. All of these activities are geared towards improving the first impressions of prospective home buyers and ultimately snagging a sale. First impressions are key to selling your home, and professional home staging services in Austin are well-versed in features potential homebuyers notice and what should and should not be highlighted. Any house on the market should be presented at its very best in order to increase the likelihood of a sale.

Most real estate agents are now clued in to the necessity of home staging, and as a result, most agents will likely refer homeowners to home stagers in Austin that they work with or will hire the home stagers themselves. In fact, many real estate agents view home staging as part of advertising the property and set aside a portion of their marketing budget for home staging. The advantage of hiring home staging through your real estate agent is that these stagers are pre-screened and highly recommended and typically deliver effective results.

If your real estate agent does not work with a home staging business in Austin (which is unusual these days) you still would do well to hire one if you wish to sell your home. Many home stagers are more than happy to provide estimates for their services and provide an idea of what work is required to go into the staging of your home. Your home could require anything from a simple rearrangement of furniture and a fresh coat of paint to new furniture and an investment in a large storage unit. As with any service, it is a good idea to shop around and get several estimates and rely on referrals.

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