All businesses have to reevaluate their marketing strategies from time to time. This reevaluation is done in order to gauge what strategies have been effective and which have not; it’s important to track the changes in business growth and connect them to the choices your marketing team has made. The slickest, most expensive advertisements can’t be deemed effective unless they have generated measurable forms of success. Sometimes it’s hard to determine exactly which strategies have generated success. It’s also hard to tell which new strategies are going to be successful. If you are looking for new marketing ideas but don’t want to risk a lot of time and money on an unproven strategy, consider using Email Marketing Campaigns in addition to your other strategies.