The Role of Packaging in Branding a Product...

Anything we buy from the market, usually with the exclusion of fruits and vegetables, comes in packages. From tube lights to screws, from wheat flour to medicines or from soaps to hair serum, all are packaged. The packages are not plain, they are colorful, creative and attractive! Moreover, it contains information about the company, directions on how to use the products, more about the product and contact address to give feedbacks. So, packaging is not an easy task but it also involves an artistic input and therefore, requires talented individuals to do it. Services providers like Packaging design agency Dubai offers the best services in the field. Creating a good quality product is not just enough; it should reach the audience’s eyes. This is where the role of packaging lies! Package designers determine the category into which the customer falls. If the product is meant for a child, the packet made will be colorful with bright hues and must have some of their favorite cartoon characters. The letters on it must be big and projecting. A young child will want packets to be different, unique and ‘trendy’ and as for an adult, the packets must be informative and relevant in every sense. Packets must keep the product safe; they must be strong enough to prevent the product from being damaged. Maintaining the quality of the package is essential. Nobody would buy a product if the packet is torn or is crumpled, which may be a sign that the product inside has also been damaged. If the product is damaged, then there is a high chance that the brand would lose its value altogether. Such incidents gradually hamper the brand name of the company, and the effects may last for a significant period. Therefore, packaging...